Why Pagemark?
With over 1B smart phones deployed globally in Q2 2012 and a projected growth to over 2B by 2015, providing a technology for consumers to utilize their smart phones for real-time product authentication would be a great social benefit
Brand Owners are seeking new brand protection solutions which are easy to implement, thus making them more valuable to manufacturers and consumers alike
Counterfeit pharmaceuticals and other Healthcare products are a global safety issue, with the risks reaching beyond treatment, the counterfeit drugs can be fatal onto themselves
Emerging countries in Africa have seen counterfeit drugs reaching over 50%, thus causing massive HC concerns for the general population
In the US, legislation has pushed for track and trace thru the supply chain, but do not support the needs of the general consumer to authentication products themselves
Benefits
- Consumers with smart phones loaded with Pagemark’s mobile application iVerifyIT™ can rest assured they are purchasing the genuine pharmaceutical, thus providing any Brand Owner the confidence in delivering safe products for general consumption
- Brand Owners seeking anti-copy and anti-counterfeiting solutions can combine Pelta™ with Pagemark’s other 20 types of security solutions, thus providing Brand Owners with a comprehensive brand protection strategy
- Detailed instructions on how to authenticate products can be included in a Pelta™ text message or a short video file, thus educating the consumers instantly how to authenticate using Pelta™
- Utilizing Pelta™ , pharmacy Brand Owners can provide their customer with a virtually unbreakable security method and know if authenticated, the product is genuine
- iVerifyIT™, the Pagemark smart phone app can quickly and easily authentication products globally without needing G3 or WIFI connectivity